Carl Craig Hitting Cape Town

J&B, the world’s ultimate party whisky, is set to write the next chapter in its party legacy by unveiling the new party capital of the world - Cape Town, South Africa - where on 25 June 2011, a fusion of old and new will give VIP guests from around the world a truly unexpected experience.

Manning the decks on the night will be electronic music icon, world-class international DJ and respected techno producer Carl Craig, who will be supported by local artists Soft Touch Operation, Monique Pascall and Culoe De Song.

A stellar artist such as Carl Craig needs an equally impressive venue to work his magic and J&B have spared no expense in finding one. “The Castle of Good Hope has been chosen as the venue for the global J&B party in South Africa, because it marries a mix of old and new in a manner that comes together as an unexpected source of premium cool. It ties neatly into J&B’s spontaneous attitude that sees party potential in everything. Here we take the old add the new, turn it on its head to create the most unconventional party in the world that brings a new wave of energy intent on nurturing a sense of progressiveness to the heritage of the brand,” says Jody van der Heyde, brand manager of J&B in South Africa.

Guests lucky enough to be given a key to Start A Party Republic can expect to be awestruck on the night by elements of futuristic video mapping, facial recognition stations, a floating stage, multi-textured video dance floor, and even be able to download unique content from interactive trees as a keepsake to remember this once in a lifetime experience.

J&B has a rich legacy of starting legendary parties at iconic global locations where they have never been held before. These have included the oldest continually inhabited city in the world, Byblos in Lebanon; World Heritage sites such as the ancient region of Cappadocia in Turkey and the Forbidden City in Beijing, China; as well as the majestic Cantacuzino castle in the heart of Transylvania, an abandoned prison in Ushuaia, Argentina, and on a converted container ship in Spain that became Europe’s biggest floating nightclub.

J&B staged its most recent party in November, 2010,at Riviera Maya on the Caribbean coast of Mexico where guests danced ‘under the Mayan sun’ and ushered in the sunrise inspired by ancient Mayan sun rituals.

J&B will continue to ‘Start a Party’ in unexpected ways and locations across the world in 2011 and beyond, always reminding guests that great parties start, and finish, responsibly.

To find out how to be a party of the Start A Party Republic, check out the J&B South Africa Facebook page (http://www.facebook.com/jbsouthafrica).

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